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Business Research Handbook (6x9), by Kathy E. Shimpock
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Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with:
- Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain
- The most cost-effective ways to take advantage of today's electronic media resources
- Efficient ways to retrieve the information your search has located.
- Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas.
You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to:
- Compile biographical information on key players or parties
- Investigate potential business partners or competitors
- Engage in marketing research
- Compile a company profile
- Locate expert witnesses and verify credentials
- And much more.
- Sales Rank: #9666605 in Books
- Published on: 2004-11-23
- Original language: English
- Dimensions: 10.00" h x 4.50" w x 9.50" l,
- Binding: Loose Leaf
- 1098 pages
Review
[Business Research Handbook] is a gold mine for anyone asked to conduct research in unfamiliar subject areas...[Shimpock] goes a long way toward helping even expert researchers feel more confident that they have exhausted every possible avenue in the search for that elusive answer. (Legal Information Alert, Vol. 15, 1996)
Your office should not be without this handy resource...[it] fills the gap in the literature and should be included in the library of every firm - and consulted frequently. (ABA Law Practice Management Journal, October 1996).
You heard it here first. This book is a classic in the field and one that should be in virtually every legal/business library reference collection -- Online The Leading Magazine for Information Professionals, March/April 1997
About the Author
Kathy E. Shimpock, President, Juris Research, Tempe, Arizona, has extensive research experience as a lawyer and law librarian in both the practice and academic spheres. She has published numerous articles and spoken widely on research, technology and library issues. In addition to her law degree (J.D.) from the University of Wyoming, she holds a Masters in Law Librarianship from the University of Denver and an M.B.A. from Arizona State University. She is a member of the State Bar of Arizona.
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